Maineland Carpentry & Finish

A rebuilt website for Maineland Carpentry & Finish, a veteran-owned trim carpentry, cabinetry and renovation company in Southern Maine. It serves homeowners with service pages, town pages and guides, and includes a photo gallery the owner can manage without a developer.

Type
Website
Client
Maineland Carpentry & Finish
Location
Casco, Maine
Year
2026
My role
Design, development, gallery CMS
Status
Live
Maineland Carpentry homepage: Kitchen Renovations & Custom Cabinetry headline over a kitchen with a marble island and green cabinets, and a Get a Free Consultation button
Maineland Carpentry homepage on a phone: tree logo, call button, and the Kitchen Renovations & Custom Cabinetry slide with a Get a Free Consultation button

The brief

Maineland was running on an old 21-page template site that scored 73 for mobile performance and 77 for SEO in Lighthouse. The goal was to move its copy and photos onto a fast new site with dedicated service, town and guide pages. I also wanted the owner to be able to keep the project gallery current without calling a developer.

What I built

  • 27 public pages, including 6 service pages, 7 town pages from Casco to Falmouth, and 5 homeowner guides
  • Gallery CMS where the owner can upload, caption, categorize, reorder and delete photos, each resized in the browser to three sizes
  • Admin sign-in with hashed passwords and session tokens, protection against forged requests, and a lockout after repeated failed logins
  • Google reviews refreshed daily, feeding review carousels on the home, testimonials and town pages
  • Contact form with a backup delivery route, plus automatic phone number formatting
  • Structured data describing the business and each page’s breadcrumb trail, unique page titles and descriptions, and a sitemap
  • Hero slider with separate desktop and mobile crops and swipe support, plus a contact button that appears after scrolling
  • Migrated the legacy copy and photos, including 45 gallery photos in 5 categories moved into the CMS, and added an ADU construction guide linked from the town pages

Details worth a look

Maineland Carpentry gallery page: Our Gallery header over a white kitchen, a row of category filter buttons, and the first project photos
Open this screen full size (opens in a new tab)

Detail 01

The public gallery reads from the CMS, with category filters for trim, kitchens, cabinetry, decks and general carpentry.

The whole page

Homepage, 1440px wide

Maineland Carpentry & Finish homepage, full-length capture

Showing the top of the page. See the whole thing on mainelandcarpentry.com (opens in a new tab).

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